Services

Pick your blocks.

Four things. Take one, take all four. Nothing here needs a twelve-month contract to start working.

Website builds

A static site you own outright. No page-builder subscription, no plugin that breaks on update, no bill for changing your hours.

5–8 pages · about 3 weeks

Included

Page structure built around what people search for
Copywriting for every page, not lorem filler
Edit your own text — no ticket, no invoice
Forms, maps, booking links wired and tested
Hosting set up, domain moved, handed over

SEO

The audit is the easy part. I fix what it finds, then keep publishing the pages that answer real questions — including the ones AI assistants now read.

Monthly, or a one-time audit

Included

Technical audit — fixed, not handed to you as a PDF
Google Business Profile and local schema
New pages and rewrites every month
Visibility in AI answers, tracked separately
Monthly report a human can read

Ads & tracking

Know exactly which clicks become customers. Tracking is set up and verified before a dollar of ad spend goes out.

Monthly · ad spend paid direct to Google

Included

GA4 and conversion tracking, verified end to end
Search and Maps campaigns
Call tracking tied back to keywords
Landing pages that match the ad
Cost per real lead, reported monthly

AI tools

Custom tools that take routine marketing and admin off your plate, built for how your business runs and owned by you. I run my own business on them.

Fixed price per tool · agreed on the first call

Included

Articles written, checked and published to your site
Follow-ups for new leads and inquiries
Review requests to happy customers
Re-booking and reminder messages
Running now: an article pipeline for two client sites, and the tool that finds and audits Webcraft's leads

How a build goes

Call

Twenty minutes. What you sell, who buys it, and what you want the site to do. You leave with a fixed price.

Map

Week one: the page list and the words on them, approved before anything gets designed.

Build

Weeks two and three, on a live preview link. You watch it go up and flag things as they land.

Hand over

Domain, hosting, and logins in your name. A short video on editing it. Then I'm optional.

Straight answers

Do I own the site?: Yes. Code, domain, hosting account, all in your name. Leaving costs you nothing but a goodbye.
What if I already have a site?: Often the answer is SEO, not a rebuild. If your current site is fine, I'll say so on the call and quote the smaller job.
Is there a contract?: Builds are fixed-fee, agreed in writing before anything starts. Monthly work is month to month — thirty days' notice, no penalty.
What does it cost?: It depends on how many pages you need and whether you want the SEO and ads alongside the build. You get a fixed number on the first call, before any work begins — no hourly surprises.

Start a build